Philip Chen leads growth marketing at Settle, designing and executing campaigns that demonstrate how ecommerce and CPG brands can use the platform to improve inventory tracking, procurement, and operational processes.
Securing a big retail order is a game-changer for any CPG brand, but growth brings complexity. Managing wholesale, retail partnerships, and supplier payments while keeping cash flow healthy requires the right financial strategies.
The CPG landscape is no stranger to major shifts, but with discussions of a potential TikTok ban in the U.S., brands are facing a moment of reckoning. For brands that built their growth strategy around TikTok’s algorithm – this uncertainty is a wakeup call.
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