Settle vs Wayflyer: Head-to-Head Comparison for eCommerce Founders
Choosing the right eCommerce financing partner is about more than great rates — it's about how each platform supports your growth from first order to full-scale operations. Below, you'll find a side-by-side breakdown of Settle vs Wayflyer across the features that matter most: funding speed, cost of capital, deal size, flexibility, and founder-friendly terms. See how Settle delivers more transparency, better economics, and greater control as you scale your brand.
| Settle | Wayflyer | ABL | Bank Financing | |
|---|---|---|---|---|
| Fast application & decisions | ||||
| Flexible loan amounts from $20k–$15M | ||||
| Affordable rates | ||||
| No escalating APRs and/or prepayment fees | ||||
| No unused facility fees | ||||
| Use as much or as little as you need | ||||
| Ideal for both seasonal and year-round borrowers | ||||
| Transparent repayment schedule | ||||
| No personal guarantees or equity required | ||||
| No complicated monthly reporting | ||||
| Use proceeds for inventory, marketing, and growth | ||||
| Finance your inventory before it lands |
Unlock 300+% growth with eCommerce financing from Settle
We've funded over $3B to thousands of eCommerce and CPG brands, see why founders prefer Settle to fund their growth
We needed to get into more doors fast and then to more SKUs on more shelves. Settle made it possible.
Derek Halpern
Co-Founder / Co-CEO

Why eCommerce businesses choose Settle financing
Settle combines the speed of merchant cash advances like Wayflyer with more affordable rates and predictable repayment schedules. Settle has financed over $3 billion for thousands of eCommerce brands. Sellers using Settle financing see their DTC and wholesale businesses grow by more than 300% in the first 12 months.
CPG brands choose Settle for the following reasons:
Works for seasonal and year-round cash flows
Draw only what you need and repay early with no penalty
Founder-friendly, transparent rates
Back-office software (AP, POs, inventory) alongside your capital
Get started with the best in eCommerce financing today
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Frequently asked questions
Everything you need to know about Settle vs Wayflyer
What makes Settle a better eCommerce financing partner than Wayflyer?
The biggest difference is in how you repay — and how much you save. Settle charges simple interest, which means your total cost goes down the faster you repay. Wayflyer charges a fixed fee regardless of how quickly you repay, so you end up paying the same amount even if you return the capital early. Settle also offers clear, fixed repayment schedules — no unpredictable daily collections or percentages of sales like Wayflyer. That makes your financing more transparent, more flexible, and ultimately more affordable.
Does Settle require a personal guarantee?
Unlike many lenders, Settle almost never requires a personal guarantee. That means your business financing stays tied to your company, not your personal assets. Founders also love that Settle offers non-dilutive funding, so you keep 100% ownership and control of your brand as it scales.
How much financing can I access with Settle vs Wayflyer?
Settle offers one of the widest funding ranges in the industry — from $20K up to $15M — giving you room to grow without switching providers. That flexibility is ideal for brands scaling wholesale channels or preparing for seasonal spikes. Many founders outgrow Wayflyer's limits, but Settle can scale with you from startup to national rollout.
Are there hidden fees, prepayment penalties, or escalating rates with Settle?
Transparency is core to Settle's model. You'll never face hidden fees, escalating APRs, or prepayment penalties, which are common pain points founders report with other lenders. Instead, Settle offers clear terms, predictable costs, and total visibility into your financing — so you can plan with confidence.
Can Settle help me beyond just financing?
Yes. In addition to growth capital, Settle provides embedded financial software to help you manage inventory, purchase orders, invoices, and payments — all in one place. That means you're not just getting funding; you're building a more efficient, scalable back office. Wayflyer focuses solely on lending, while Settle combines capital + software to power every part of your growth.