About Grüns

Grüns is a modern nutrition brand on a mission to make supplements people actually enjoy. From their flagship adult greens gummy launched in August 2023 to supporting kids’ nutrition with Grüns Kids, functional mushrooms with Nütrops, and an immunity booster with Immün, Grüns is disrupting traditional categories dominated by pills and powders. Their goal is to deliver daily, convenient, and effective nutrition in a form factor people love.

The Challenge

The rapid growth of Grüns brought both big opportunities and challenges. Expanding product lines and sales channels, from D2C to Amazon and major retailers, quickly stretched their inventory and cash flow. The team often faced “hand-to-mouth” inventory constraints, as demand continued to outpace inventory.

“We were growing fast, but the main constraint was always having inventory to keep up with demand,” says Connor Stastny, CFO at Grüns.

Manual tracking of purchase orders, invoices, and cash flow made scaling even harder. Grüns needed a partner who could move quickly and provide the capital to match their pace of growth.

The Solution

Settle provided the working capital Grüns needed to scale confidently. Their line of credit grew 3x in size, enabling the team to purchase raw materials, build inventory ahead of major launches, and expand into new retail channels without delays.

Settle’s AP and cash flow tools gave the team clarity and control. Dashboards offered insights into upcoming invoices and cash flow, helping the team make smarter operational decisions.

“Settle was instrumental in providing the working capital we needed to drive the growth and success we’ve had,” Connor says. “We appreciated Settle’s ability to act quickly and responsibly.”

The Results

With Settle, Grüns accelerated growth while keeping inventory levels healthy:

• Expanded from a single D2C channel to Amazon and five major retail partners.
• Increased line of credit 3x to support rapid inventory build and retail and new product launches.
• Streamlined operations and cash flow visibility through Settle’s dashboards.
• Built trust with a partner who matched their pace of growth.

“One of the most valuable aspects has been the trust,” Connor notes. “Patrick from the Settle leadership team was always available to discuss our needs candidly. We consistently landed on solutions that made sense for both our business and Settle.”

Why Grüns Chose Settle

Settle isn’t just a financing tool, it’s a growth partner. Its flexibility allowed Grüns to seize opportunities without waiting on lengthy bank approvals.

“Settle can scale with you at the pace you need as an early stage fast growing business,” Connor says. “That kind of partnership is rare, and it made all the difference for us.”

Advice to Other Brands

Connor’s advice to founders is clear: choose partners that can scale with you.

“If you’re scaling fast, make sure your partner can expand with you. With Settle, we were able to triple our line of credit in just a few months. That kind of flexibility lets you seize growth opportunities rather than wait for capital approvals.”

👉 Settle helps ambitious brands like Grüns scale fearlessly, simplifying cash flow, streamlining operations, and providing the capital to grow.