Tailored for Growth: How Madhappy Streamlined AP & More with Settle

Apparel

50%less time spent on manual processes

From Early Struggles to Operational Clarity

Madhappy is a lifestyle brand dedicated to spreading mental health awareness through fashion, community, and culture. Since launching eight years ago, the company has grown into a recognized name for its purpose-driven products and thoughtful approach to connecting with customers. As the business expanded, the team faced operational challenges typical of growing startups: managing vendor payments, tracking invoices, and keeping processes efficient without wasting valuable time.

The Challenge

In its early days, Madhappy relied on bill.com and other manual processes to handle accounts payable and vendor management. With limited resources and a growing vendor base, the team needed a solution that could save time, reduce errors, and provide greater visibility into cash flow and payments.

“

It was very hard to process bills efficiently while making sure approvals were accurate and nothing slipped through the cracks.

Peiman Raf, Co-Founder & CEO at Madhappy

The Solution: A Modern Partner for Growth

Madhappy started using Settle three years ago, initially drawn to the platform’s ease of use and modern interface. Over time, the partnership expanded beyond accounts payable:

Settle enabled Madhappy to streamline its financial and operational workflows across multiple fronts:

  • Bill Pay & Vendor Management: Automating payments and tracking interactions reduced errors and ensured approvals were accurate.
  • Working Capital Solutions: Flexible financing supported seasonal peaks and larger operational needs.
  • Purchase Orders & Invoice Management: Clear visibility into upcoming payments and POs tied to the brand’s website and operations improved planning and accountability.
  • Responsive US-Based Support: Direct access to a knowledgeable, local team that helps resolve issues quickly and keeps operations running smoothly.
“

Settle’s customer support has been a huge differentiator. Whenever we faced unique challenges with vendors or payments, the team was quick to respond and help us figure out a solution, even for one-off situations

Peiman Raf, Co-Founder & CEO at Madhappy

Growth Without Operational Bottlenecks

Settle helped Madhappy transform its operations and vendor relationships in tangible ways:

  • 50% less time spent on manual work: Automation and an intuitive platform reduced the workload of the operations team significantly.
  • Better vendor terms and pricing: Greater visibility into payments allowed the team to negotiate extended terms — from 30 to 60 or even 90 days — and secure better pricing with key suppliers.
  • Reduced errors and improved efficiency: Fewer mistakes in billing, payments, and approvals gave the team confidence that processes were running smoothly.
  • Flexible working capital: Financing options provided the agility to scale without interruptions.
“

Automation and a modern interface reduced the workload of our operations team significantly. It’s made a real difference in how we manage the business day-to-day. And because we have greater visibility into payments, it’s allowed us to negotiate better terms and pricing with key suppliers.

Peiman Raf Co-Founder & CEO at Madhappy

Why Madhappy Chose Settle

For Madhappy, Settle is more than a payment platform, it’s a reliable partner. The combination of intuitive tools, flexible financing, and responsive support gives the brand confidence to focus on growth rather than back-office bottlenecks.

“

Settle has truly been a bridge solution for us before we adopted a full ERP, supporting our growth in meaningful ways. It’s super user-friendly and has saved us a ton of time and increased our operational efficiency.

Peiman Raf, Co-Founder & CEO at Madhappy

Advice for Other Founders

Peiman’s advice to early-stage founders and operations teams is simple: don’t wait to implement systems that scale with you.

“

Getting started with Settle is easy, and the team is always ready to help if you get stuck. Even if you’re a small or early-stage company, tools like Settle save time, improve efficiency, and give you better control over cash flow.

Peiman Raf, Co-Founder & CEO at Madhappy

The Road Ahead

With Settle, Madhappy gained more than operational efficiency, it gained peace of mind. The brand now runs its back office with the same care and intentionality it puts into every apparel collection.

As Madhappy continues to grow its community and mission, Settle remains a reliable partner, supporting fearless, purpose-driven brands as they scale confidently.

👉 Settle helps ambitious brands like Madhappy simplify cash flow, streamline operations, and build a strong foundation for growth. Learn more about Settle Working Capital here.

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