How Lalo scaled from an idea to an entire business using working capital from Settle


While embarking on his own wedding planning in 2017, Lalo CEO and Co-Founder Greg Davidson noticed that many of his close friends were discovering the process of becoming first-time parents. From their conversations it became clear that the process of buying baby products was overwhelming and unclear. With that in mind, Greg and his co-founder Michael Wieder (CMO) began the journey of creating a shopping experience that was transparent and easy for parents to be confident in the baby products they would be using with their firstborns.

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The challenge

As Lalo's business grew, it became apparent that their current platforms were not able to effectively grow with their team. The current platforms in place were slow, difficult to adopt, and unable to provide visibility into the financial operations. Davidson knew that there had to be a better platform out there that would allow Lalo to be more strategic with their finances. As Lalo began exploring alternative working capital options, they were adamant about finding a solution that offered some key benefits: 

  • Transparent rates that would support Lalo’s growth
  • An all-in-one platform that would allow Davidson and his team to make payments, review invoices, and approve invoices
  • Ability to extend cash flow through inventory or marketing efforts 
  • Visibility for all members of the team to review and understand the company finances

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The solution

After exploring a handful of other platforms, it became clear to Lalo that Settle was the right working capital partner for them. Davidson was convinced by Settle’s unique approach to financing that other platforms were not able to provide. Since transitioning, Settle has worked in conjunction with Lalo’s last VC funding round to allow their equity to be used more strategically towards product development, research, and other operational expenses while allowing their inventory costs to be covered with Settle. 

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The outcome

“Settle has allowed us to really use our cash in a much smarter and more efficient way.”

Advice to other founders

As a first time founder, Davidson empathizes with new founders who are eager to launch their businesses and expect to see earth-shattering results immediately. In reality though, most companies, including Lalo, don’t see results overnight. Davidson encourages founders in the early days to focus less on thriving, and more on surviving. He says that it was during those early days that he truly learned the ins and outs of his company.

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