After spending the early years of their careers in retail and manufacturing, Thousand Fell co-founders Chloe Songer (CEO) and Stuart Ahlum (COO) noticed a rapidly growing need for supply chain transparency and new material innovation. With big hopes of reducing consumer waste, Songer and Ahlum combined their experience and knowledge to introduce circular production through their two brands: Thousand Fell and SuperCircle. In Ahlum’s words, closed-loop or circular production can be thought of as an endless cycle of products designed to be recycled and later used to create something new.
Thousand Fell boasts the first recyclable sneaker, while Ahlum describes SuperCircle as the tech stack that powers its closed-loop production. Both brands invite their customers to participate in this growing system by returning their worn out shoes for recycling in exchange for a discount on their next pair.