Caroline Lu

Caroline Lu

Product Marketing Manager

Caroline Lu drives product marketing at Settle, crafting messaging and campaigns that show ecommerce and CPG brands how to leverage the platform's inventory management, procurement automation, and operational tools.

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Articles by Caroline Lu

Ditch Spreadsheets and Scale Your CPG Brand Faster
Learn4 min read
Ditch Spreadsheets and Scale Your CPG Brand Faster

Still running your inventory business on spreadsheets? As your business scales, manual financial tracking creates costly errors and bottlenecks. Discover the key signs it's time to upgrade and how automation can streamline operations, improve cash flow, and fuel growth.

The Future of Accounting Workflows
Learn3 min read
The Future of Accounting Workflows

Accounting firms are built to guide, but disconnected tools make it hard to lead. When client data lives across bill pay platforms, inventory systems, and email threads, your team spends more time chasing numbers than delivering insights. That inefficiency adds up—missed opportunities, delayed closes, strained capacity. The good news? Integrated platforms like Settle are changing the game, helping firms streamline workflows, deepen client value, and scale without burnout.

Where Brands Grow Fearlessly: Settle's Mission to Empower Independent Brands
Company News2 min read
Where Brands Grow Fearlessly: Settle's Mission to Empower Independent Brands

Behind every bold brand is a founder with a big idea. But growth takes more than that. It takes clarity in the chaos, confidence in uncertainty, and the right tools to keep moving, no matter the market. That's why we built Settle—to empower the people behind the brands shaping our world.

Non-Dilutive Funding Guide for CPG Brands
Learn7 min read
Non-Dilutive Funding Guide for CPG Brands

A popular source of funding is financing from angel investors and VCs. Yet many companies fail to recognise non-dilutive funding — where no ownership is lost.

How to Find a CPG Distribution Partner
Learn5 min read
How to Find a CPG Distribution Partner

Partnering with the right distributor is arguably one of the most essential tasks for a retail company. Find out what to look for in distribution partners and how to source them.

Settle Spotlight Series: Q&A with SourceMedium
Learn14 min read
Settle Spotlight Series: Q&A with SourceMedium

In this month’s Settle Spotlight Series, we chatted with Will Holtz from SourceMedium about how interconnected data can be a superpower for brands in hyperscale mode.

How Long Does a Wire Transfer Take
Learn7 min read
How Long Does a Wire Transfer Take

Wire transfers can be the quickest method of exchanging funds. Knowing how long it takes can help determine whether wire transfer is the best solution.

Settle 2023 Product Wrap
New Feature3 min read
Settle 2023 Product Wrap

A year in review of Settle's product releases that make running CPG brands easier.

The 2024 Settle Staff Picks Holiday Gift Guide
Learn2 min read
The 2024 Settle Staff Picks Holiday Gift Guide

Do you really need another gift guide this time of year? Our Settle team spends so much time obsessing over our customer brands, that the right answer is obviously yes. We have compiled the inaugural Settle Staff Picks Holiday Gift Guide, with the most fire small brands out there. So read on for ideas from stocking stuffers to travel accessories – for everyone on your list. And join us in shopping small this holiday. 

Settle Spotlight Series: Q&A with Vividly
Learn9 min read
Settle Spotlight Series: Q&A with Vividly

We sit down to chat with Alyshah Walji from Vividly, a trade promotion management (TPM) software built by and for the consumer packaged goods industry.

Navigating Distribution And Retail Margins for CPG Brands
Learn8 min read
Navigating Distribution And Retail Margins for CPG Brands

For emerging CPG brands, navigating challenges like supply chain disruptions and retail changes underscores the critical importance of understanding and managing retailer and distributor margins, as it directly impacts profitability and success in the industry.

Black Friday CPG Prep Checklist
Learn6 min read
Black Friday CPG Prep Checklist

Black Friday sets the tone for your business' holiday season. Start early on forecasting demand, devising marketing strategies, and preparing your site.

What is the Accounts Payable Process?
Learn4 min read
What is the Accounts Payable Process?

Accounts payable (AP) refers to all the payments that a business owes its suppliers and creditors. Neglecting your accounts payable process can lead to production and supply issues.

An Introduction to Cash Flow Forecasting
Learn6 min read
An Introduction to Cash Flow Forecasting

A company's ability to make a cash flow forecast is essential in the world of modern business. Here is everything you need to know about cash flow forecasting.

Your purchasing process. Made simple.
New Feature1 min read
Your purchasing process. Made simple.

We brought simplicity to bill pay. Now we’re bringing it to the purchasing process, with end-to-end support that takes a load off your plate.

Guide: The ABCs of cashflow
Learn2 min read
Guide: The ABCs of cashflow

We put our heads together with the folks at IndieCPG to create a guide to the basics of cashflow for new (and maybe even not-so-new) founders.

Accounts Receivable Factoring 101
Learn4 min read
Accounts Receivable Factoring 101

Accounts receivable factoring can help companies can improve their financial stability and cash flow. We'll explain what it is and how it's beneficial in our guide.

What Are Net Terms?
Learn4 min read
What Are Net Terms?

Making use of net terms can enable both buyers and vendors to increase their profitability and sales dramatically. This is what net terms are.

What is an A/P Aging Report?
Learn6 min read
What is an A/P Aging Report?

The Accounts Payable Aging Report is an essential tool for businesses with a large number of accounts payable to track. Here's a general breakdown of A/P Aging Reports.

What Are the Consequences of Equity Dilution?
Learn5 min read
What Are the Consequences of Equity Dilution?

Equity dilution can be a very concerning process for shareholders who are unfamiliar with its consequences. This is how to avoid equity dilution and keep stocks healthy.

What Is Amazon FBA and Is It Right For You?
Learn7 min read
What Is Amazon FBA and Is It Right For You?

Using Amazon FBA is a great way for companies to expand their scalability and fulfillment abilities. Here is how it works, and how businesses can benefit from it.

A Guide To Inventory Management for CPG
Learn6 min read
A Guide To Inventory Management for CPG

Learning to navigate inventory management can be a tricky part of growing your brand. Check out our guide to inventory management to find out more about it.

Accounts Payable vs. Accounts Receivable
Learn5 min read
Accounts Payable vs. Accounts Receivable

Understanding accounts payable and accounts receivable is an essential part of business workflow. So how do they differ? Learn more about them in this guide.

Invoice vs. Receipt: What's the Difference?
Learn6 min read
Invoice vs. Receipt: What's the Difference?

Invoices and receipts are similar in concept, but differ in the details. Here's what differentiates invoices from receipts, and why it's important to understand.

How to Create an Invoice
Learn6 min read
How to Create an Invoice

Creating invoices can be tedious, especially for new businesses processing everything manually. Learn how to create invoices effectively and efficiently with this detailed guide.

What is the Cash Conversion Cycle?
Learn6 min read
What is the Cash Conversion Cycle?

A company's cash conversion cycle can speak volumes about its operational efficiency and financial stability. It can also determine whether people get paid on time.

How to Evaluate Accounting Firms
Learn7 min read
How to Evaluate Accounting Firms

Figuring how to find the right accounting firm for your company can be difficult. Here's how to choose the best accounting firm for any business.

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