An Introduction to Cash Flow Forecasting

LearnAugust 17, 20236 min read

What is cash flow forecasting and why is it important?

Think of cash flow forecasting like a business's crystal ball. It’s a report that projects incoming and outgoing funds at some particular point in the future. Companies can leverage this kind of forecasting to estimate what their cash flow will look like at any given time.

In building out future plans, companies can better anticipate their financial status and therefore make more efficient and strategic decisions to benefit their business overall.

These benefits include:

  • Helping you predict when your business may experience a cash deficit. You can see your financial runway and be prepared to make pricing changes or other adjustments to your business so you don't run out of money.
  • Helping you pay off debt faster. Accurate cash flow forecasting ensures that your business will have enough cash to meet your commitments and make required payments (including interest) on time.
  • Decreasing the impact of cash shortages. When you have an idea of when you may experience a cash shortage, you can plan for those months in advance. For example, you might consider establishing a line of credit with your bank to guarantee enough working capital for the time period.
  • Ensuring your business adheres to debt covenants. Some lenders require that businesses maintain specific cash levels in order to make sure they’ll be able to make debt payments on time. You’ll be able to identify potential cash flow problems and avoid a covenant violation where you must make an immediate full repayment of loan debt.
  • Keeping suppliers and employees happy. No one likes late payments or missing paychecks. Thanks to cash flow forecasting, you’ll be able to confirm whether you can pay your employees and suppliers on time.

Direct vs. indirect forecasting

There are two types of cash flow forecasting: direct and indirect. Each type of forecasting utilizes different sources of information to determine a company’s future financial state.

Direct cash forecasting is all about focusing on short-term incomes and expenses that the company will have.

These types of forecasts generally show the amount of money that is required to operate normally and maintain a good day-to-day budget. Typically created through an in-depth analysis of the accounts receivable, accounts payable, debts, and credit, they focus heavily on analyzing statistics about the company’s current financial state, and assess the full value and ability of the company to deal with current financial incomes and outcomes.

Indirect cash forecasting is centered more around long-term funding for projects, strategies, and overall expansion.

Unlike short-term forecasting, long-term forecasting looks at a variety of data points — mostly focused on projections rather than on the current financial state of the company. These reports might include market trends, competitive analysis, and projected revenue sources. Using projected balance sheets and income statements, this type of forecasting is based less on hard facts, and more on possible estimations of what the future situation might be for the company.

How to build a simple cash flow forecast in four steps

There are free financial forecasting software services available, or you can build your own forecast with these steps:

1. Decide how far out you want to plan for (and remember this can change over time)

Depending on your business, your cash flow forecast can go out a few weeks, or many months. If you’re well-established, you may have a predictable sales pipeline and more robust historical data, helping you plan further out. If you’re a new business, you probably won’t have as much data. If you plan too far out, your predictions may not be accurate. But that’s nothing to worry about. Your cash flow forecast can and should change over time. You can always go back and update your plan as things progress. In fact, it should. As things change, or you get more exact estimates, you can update your plan.

2. List all your cash inflows

List all the cash coming in for every week or month in your forecast. Have one column for each week or month, and one row for each type of income.

Start with your sales, adding them to the appropriate week or month. You might be able to predict this from previous years’ figures, if you have them. Remember that these numbers reflect when the cash is actually in your bank account — when clients will pay invoices or bank payments will clear.

You should also include all non-sales income, including:

  • Tax refunds
  • Grants
  • Investment from shareholders or owners
  • Asset sales
  • Loan proceeds
  • Royalties or license fees

Add up the total for each column to get your net income.

3. List all your cash outflows

Now you know what’s coming in, move on to what’s going out. For each week or month, make a list of all the money you’ll be spending, including:

  • Payroll
  • Inventory
  • Rent
  • Bank loans, fees, and charges
  • Marketing and advertising spend
  • Tax payments

Then add up the total for each column to get your net outgoings.

4. Calculate your running net cash flow

For each week or month column, subtract net outgoings from your net income to get your running total net cash flow. You’ll get either a positive cash flow figure (more cash coming in than out) or a negative cash flow figure (more cash going out than coming in).

You can now keep a running week-over-week or month-over-month total and understand your projection model over time. Too many weeks in the negative means you’ll need to plan ahead to make sure you can meet various commitments like employee salaries and office rent. A positive trend, on the other hand, means your business has money to expand or invest.

How Settle can help with cash flow forecasting‍

Cash flow management is exactly what we do. We help businesses streamline their finances so that they can save time and scale faster. As you anticipate what’s to come next for your business — be it in a week or a decade — Settle AP Automation is here to ensure your vendors are getting paid on time with fewer delays while helping you visualize your cash outflows with our handy cash outflow graph.

Settle Working Capital provides CPG founders with flexible, transparent non-dilutive financing with competitive rates, holistic underwriting, and predictive repayment schedules. Instead of sorting through invoices and comparing due dates, you can focus on building your business and planning for what’s next.

Sources:

SharePlatform iconPlatform iconPlatform icon

Subscribe to our newsletter


OR

Recommended Articles

What Are Net Terms?
Learn4 min read

What Are Net Terms?

Making use of net terms can enable both buyers and vendors to increase their profitability and sales dramatically. This is what net terms are.

Settle Spotlight Series: Q&A with Vividly
Learn9 min read

Settle Spotlight Series: Q&A with Vividly

We sit down to chat with Alyshah Walji from Vividly, a trade promotion management (TPM) software built by and for the consumer packaged goods industry.

What is the Cash Conversion Cycle?
Learn6 min read

What is the Cash Conversion Cycle?

A company’s cash conversion cycle can speak volumes about its operational efficiency and financial stability. It can also determine whether people get paid on time.

Accounts Receivable Factoring 101
Learn4 min read

Accounts Receivable Factoring 101

Accounts receivable factoring can help companies can improve their financial stability and cash flow. We’ll explain what it is and how it's beneficial in our guide.

How to Create an Invoice
Learn6 min read

How to Create an Invoice

Creating invoices can be tedious, especially for new businesses processing everything manually. Learn how to create invoices effectively and efficiently with this detailed guide.

Settle Spotlight Series: Q&A with SourceMedium
Learn14 min read

Settle Spotlight Series: Q&A with SourceMedium

In this month’s Settle Spotlight Series, we chatted with Will Holtz from SourceMedium about how interconnected data can be a superpower for brands in hyperscale mode.

The 2024 Settle Staff Picks Holiday Gift Guide
Learn2 min read

The 2024 Settle Staff Picks Holiday Gift Guide

Do you really need another gift guide this time of year? Our Settle team spends so much time obsessing over our customer brands, that the right answer is obviously yes. We have compiled the inaugural Settle Staff Picks Holiday Gift Guide, with the most fire small brands out there. So read on for ideas from stocking stuffers to travel accessories – for everyone on your list. And join us in shopping small this holiday. 

Settle 2023 Product Wrap
New Feature3 min read

Settle 2023 Product Wrap

A year in review of Settle's product releases that make running CPG brands easier.

Your purchasing process. Made simple.
New Feature2 min read

Your purchasing process. Made simple.

We brought simplicity to bill pay. Now we’re bringing it to the purchasing process, with end-to-end support that takes a load off your plate.

Invoice vs. Receipt: What's the Difference?
Learn6 min read

Invoice vs. Receipt: What's the Difference?

Invoices and receipts are similar in concept, but differ in the details. Here’s what differentiates invoices from receipts, and why it’s important to understand.

What is an A/P Aging Report?
Learn6 min read

What is an A/P Aging Report?

The Accounts Payable Aging Report is an essential tool for businesses with a large number of accounts payable to track. Here’s a general breakdown of A/P Aging Reports.

What Are the Consequences of Equity Dilution?
Learn5 min read

What Are the Consequences of Equity Dilution?

Equity dilution can be a very concerning process for shareholders who are unfamiliar with its consequences. This is how to avoid equity dilution and keep stocks healthy.

What is the Accounts Payable Process?
Learn4 min read

What is the Accounts Payable Process?

Accounts payable (AP) refers to all the payments that a business owes its suppliers and creditors. Neglecting your accounts payable process can lead to production and supply issues.

Black Friday CPG Prep Checklist
Learn6 min read

Black Friday CPG Prep Checklist

Black Friday sets the tone for your business’ holiday season. Start early on forecasting demand, devising marketing strategies, and preparing your site.

How to Evaluate Accounting Firms
Learn7 min read

How to Evaluate Accounting Firms

Figuring how to find the right accounting firm for your company can be difficult. Here’s how to choose the best accounting firm for any business.

A Guide To Inventory Management for CPG
Learn6 min read

A Guide To Inventory Management for CPG

Learning to navigate inventory management can be a tricky part of growing your brand. Check out our guide to inventory management to find out more about it.

Non-Dilutive Funding Guide for CPG Brands
Learn7 min read

Non-Dilutive Funding Guide for CPG Brands

A popular source of funding is financing from angel investors and VCs. Yet many companies fail to recognise non-dilutive funding — where no ownership is lost.

Navigating Distribution And Retail Margins for CPG Brands
Learn8 min read

Navigating Distribution And Retail Margins for CPG Brands

For emerging CPG brands, navigating challenges like supply chain disruptions and retail changes underscores the critical importance of understanding and managing retailer and distributor margins, as it directly impacts profitability and success in the industry.

How to Find a CPG Distribution Partner
Learn5 min read

How to Find a CPG Distribution Partner

Partnering with the right distributor is arguably one of the most essential tasks for a retail company. Find out what to look for in distribution partners and how to source them.

Accounts Payable vs. Accounts Receivable
Learn5 min read

Accounts Payable vs. Accounts Receivable

Understanding accounts payable and accounts receivable is an essential part of business workflow. So how do they differ? Learn more about them in this guide.

An Introduction to Cash Flow Forecasting
Learn6 min read

An Introduction to Cash Flow Forecasting

A company’s ability to make a cash flow forecast is essential in the world of modern business. Here is everything you need to know about cash flow forecasting.

What Is Amazon FBA and Is It Right For You?
Learn7 min read

What Is Amazon FBA and Is It Right For You?

Using Amazon FBA is a great way for companies to expand their scalability and fulfillment abilities. Here is how it works, and how businesses can benefit from it.

How Long Does a Wire Transfer Take
Learn7 min read

How Long Does a Wire Transfer Take

Wire transfers can be the quickest method of exchanging funds. Knowing how long it takes can help determine whether wire transfer is the best solution.

Guide: The ABCs of cashflow
Learn2 min read

Guide: The ABCs of cashflow

We put our heads together with the folks at IndieCPG to create a guide to the basics of cashflow for new (and maybe even not-so-new) founders.

Settle blog

Insights in your inbox

Join our newsletter and never miss an update on Settle's latest features and industry trends.