Settle moved at the speed we needed. They gave us capital when orders exploded, consolidated our AP, and let us focus on fulfillment instead of lengthy paperwork. We wouldn’t be close to where we are today without them.
Founded in California in 2015, BoomBoom Naturals makes pocket‑sized nasal sticks that use its proprietary Vapor Flow Technology™ (VFT™) to deliver cooling vapors for an instant, refreshing boost. Their simple, made‑in‑USA formulas, that are built from pure essential oils and menthol, are designed for daily, on‑the‑go relief. BoomBoom has grown from a Shark Tank debut into the #1 ranked nasal stick on Amazon, with over 85,000 five‑star reviews across Amazon and TikTok Shop, and distribution in 20,000+ retail doors across the U.S.
14xRevenue growth$10M+Working capital facility15KDaily orders
The Challenge
The combination of long vendor payment terms (net 60–90) and growing spikes in demand created a working-capital gap for BoomBoom. Alternative financing solutions required manual reporting and constant management which was not scalable for their growing business. With a lean startup team, it became difficult to keep up with reporting requirements while also working to fulfil over 15K daily orders.
The Solution
When viral demand hit, BoomBoom needed quick access to capital with simplicity. Settle consolidated invoices and POs, delivered on-demand funding, and removed manual financing headaches so BoomBoom could keep shipping, scale retail, and take advantage of their momentum.
Several key platform features helped BoomBoom grow and scale:
- Centralized AP and PO financing: BoomBoom routes invoices and POs through Settle for straight-through payments.
- Scaled Capital Quickly: initial funding grew to a $10M+ facility with accessible working capital to match demand.
- Simplified Operations: eliminated repetitive manual draws and spreadsheet reporting so the team could focus on fulfillment and growth.
The Outcome
- Massive growth: Revenue jumped from a long-standing $3-4M run rate to $13M in 2024 and then $57M in 2025.
- Predictable cash flow: Settle’s transparent repayment terms helped improve forecasting and on-time vendor payments during hyper-growth periods.
- Operational ease: Less reconciliation, fewer manual processes and a simpler accounts payable system.
Why This Matters
Social commerce moves fast. Brands that scale need flexible capital and a partner that reduces friction so they can turn viral moments into lasting growth.
