Starting your own business is tough for a lot of reasons. Every day can feel like a crash course in a new topic, from learning how to successfully recruit employees, to figuring out how to run an effective marketing campaign on TikTok. Even if you were at the top of your game in your previous 9-to-5, starting a venture from scratch can have a way of humbling you.

So it’s probably no surprise that there are tons of founders and small business owners who are all in the same boat, figuring things out one step at a time. It can be hard to ask for help, too—nobody wants to ask a “stupid” question. And googling business jargon has its limits—we know from personal experience that a lot of the definitions floating around out there aren’t all that clear or helpful.

With that in mind, we put our heads together with the folks at IndieCPG to create a guide to the basics of cashflow for new (and maybe even not-so-new) founders. Think of this as a glossary of everything you’ve wanted to know but have always been too afraid to ask when it comes to managing cashflow for your brand. Plus, we included a couple of our tips for helping to smooth out your cashflow situation, no matter where you’re starting from.

Enjoy, and let us know if you’d like to see more content like this in the future. We love feedback!